By definition, Recto means the right-hand page of a book. In French, Recto is also referred to as the front of a sheet of paper. We have branded ourselves as Recto to commemorate the beginning of our story. The word Recto when said out loud, delivers a formal and neutral mood which appropriately resembles our brand’s identity. In addition, Recto’s image is impressed upon the ambiguous boundary between men and women’s wear. There is no emphasis on specific category, style or concept which illustrates the flexibility and lightness of the brand’s identity.